Roku is beating Apple TV, Google, Amazon
It's been about 10 years since the debut of the Roku streaming media player, and in that short time, the company has gone from a total unknown to now beating all the tech giants competing to be your TV streaming device of choice, a new report claims. The analysis comes from market research company eMarketer and was published on Wednesday, putting Roku ahead of Google (Chromecast), Amazon (Fire TV), and even Apple (Apple TV). According to the study, which is focused on U.S. residents using an internet connected TV at least once a month, Roku leads the pack with 38.9 million users, followed by Chromecast with 36.9 million users, Fire TV with 35.8 million users, and Apple TV with 21.3 million users. Based on the estimated user numbers from eMarketer, it looks like a dead heat between Roku, Google, and Amazon, but there's a key point to consider that differentiates Roku from all other players: it's service agnostic. Unlike every other competitor in the top four ranki...